We help consumer brands grow at Home Depot, Lowe's, and across the home improvement channel. The strategy comes from operators who have run the numbers on both sides of the buyer's desk, and spent years in the field where product actually gets sold.
Built for $5M to $100M consumer goods companies selling through major retailers.
Most brands walk in with a deck. The merchant is looking for a plan they can say yes to, backed by sell-through, margin, and a real reason to give you the space.
Sell-through, in-stock, and vendor funding decide whether you keep the space you fought for. Miss on them and the next reset takes it right back.
What works on your own site or in a specialty store doesn't automatically fit a Home Depot or Lowe's planogram. The channel runs on its own rules, and they don't bend for you.
A focused set of engagements, built around how you actually grow in this channel.
Retail and channel strategy to grow at Home Depot, Lowe's, and across the channel.
Enter a new retailer or category with an offer the buyer will back.
Build the assortment and shelf that earns its space and sells.
Key account and merchant training for brand and retailer teams.
Win your product line reviews, from prep to the room.
We become your sales team in the home improvement channel.
Design and build the field function, with leadership guidance.
Forecasting, reporting, and the rigor to run the number.
Senior sales leadership without a full-time hire.
Our leadership team brings more than 70 years of combined retail experience across big-box home improvement, specialty, and consumer brands. We've been the merchant deciding whether a brand earns the space, the vendor fighting to win it and keep it, and the field team making it work in the store. Retailer, vendor, and the field in between. That range is the difference. It is why our plans account for how the merchant actually thinks, how the brand has to show up, and what happens at store level, and why they hold up when the reset hits the floor.
We get into the numbers, the channel, and the store. What's working, what's leaking margin, and where the real growth is hiding.
A prioritized plan tied to the P&L, sequenced so you know what to do first and what it's worth. Not an 80-slide deck that sits in a drawer.
We stay in it through the line review, the reset, and the follow-through. A plan only counts when it shows up on the shelf and in the numbers.
Tell us the retailer, the category, and where you're stuck. We'll tell you where the growth is, and whether we're the right people to help.
Book time with us → or email hello@horsepoweradvisory.co