How we help consumer brands grow at Home Depot, Lowe's, and across the home improvement channel. Strategy, go-to-market, training, merchandising, field execution, full sales representation, and the leadership to run it, from operators who have been on both sides of the buyer's desk.
Where to grow, and the plan to get there.
Retail and channel strategy for brands that need to grow in home improvement.
We help you decide where to compete across Home Depot, Lowe's, Ace, Menards, specialty, and DTC, then build the plan to win the space you go after, tied to your P&L.
What's included
A prioritized, funded plan your team can execute, and a clear answer on where the next dollar of growth comes from.
Get into a new retailer, or a new category, the right way.
The plan to launch a brand, a line, or a new category into the home improvement channel: who to call, what to lead with, and how to be ready when the door opens. For brands entering big-box for the first time and established brands expanding their footprint.
What's included
You walk into the right doors with an offer the merchant is set up to say yes to, and a plan to land it cleanly.
Build the assortment and the shelf that actually sells.
The assortment, pricing, and planogram strategy behind a line that earns its space and holds it. We work the math on margin, mix, and productivity, then translate it into a shelf the merchant will back.
What's included
A cleaner, more productive assortment that grows category dollars, not just yours.
Winning the buyer and running the relationship.
Key account and merchant training for brand and retailer teams.
We train sales and account teams to manage key accounts the way the best vendors do, and we train merchant and category teams on what makes a vendor easy to grow with. Because we have sat in both chairs, each side learns how the other actually thinks.
What's included
Sharper account teams, stronger vendor relationships, and both sides of the table working from the same playbook.
Win your product line reviews, from prep to the room.
We prepare you to win the product line review, from the strategy and the story to the materials and the room. Pre-PLR through the review itself, built by people who have run reviews from the retailer side.
What's included
You go into the review with a plan the merchant can say yes to, and a stronger position on the shelf coming out.
We become your sales team in the home improvement channel.
For brands that want senior people in the accounts now, we represent your line to Home Depot, Lowe's, and the channel. We own the buyer relationship, sell the line, run the day-to-day, and grow the business, the way your own sales organization would if you had one built.
What's included
A seasoned team in the accounts from day one, and growth in the channel without building the org yourself.
Making the plan happen, and running the function.
Design and build the field and merchandising function, with leadership guidance.
We design and build the field and merchandising function that turns your plan into execution in the store: resets, in-stock, merchandising, and field marketing. Then we give your leaders the best practices and coaching to run it well.
What's included
A field operation built to fit your business, and leaders equipped to run it and measure it.
The forecasting, reporting, and rigor to run the number.
The sales operations backbone a growing brand needs: demand and sales forecasting, POS and sell-through reporting, and account planning built into tools your team will actually use. The rigor a VP of Sales needs to run the number and see around corners.
What's included
One version of the truth on the business, and a team that manages by it.
Senior sales leadership when you need it, without a full-time hire.
Step-in leadership to run the commercial function through a gap, a transition, or a growth push. We carry the number, lead the team, and manage the key accounts while you find the permanent hire or work through the moment.
What's included
The commercial engine keeps running, covered by someone who has done the job.
A short call on the retailer, the category, and where you are stuck. No charge.
We agree on the problem, the outcome, and how we will work. Fixed scope, clear deliverables.
We do it with your team, not to them, so the capability stays in the building.
You keep the plan, the playbook, and the tools. We stay on for as much or as little as you want.
Tell us the retailer, the category, and where you're stuck. We'll tell you where the growth is, and whether we're the right people to help.
Book time with us → or email hello@horsepoweradvisory.co